One of the first steps for novice internet entrepreneurs is to buy a domain name. Choose and register a domain beautiful - is the most important task for the future success of a startup. We offer you a professional advice on how to register a domain name for a beautiful business.
A good domain name is an important factor in the creation and launch of the service, an online store, or even the home page.
Many large companies have acquired their domain names are already becoming successful. For example, the bookmarking service Del.icio.us bought the domain Delicious.com, known as a major project. So did Foursquare, which bought the domain Foursquare.com much later - the first domain of the project was playfoursquare.com.
A good domain name should be short and memorable. It does not necessarily mean anything. Etsy is a good example of this. Etsy word has no meaning in English. But it is short, memorable and well suited to trade handmade-goods (Etsy - the largest foreign trade auction handmade). One of the tips that will make the investment guru of choice domain is: "Find a name that does not mean anything, and give it its own meaning. That is how you create your brand. " To verify this, you just need to ask in the Google search word.
Another example - the name of a large company producing online games Zynga. This domain owner has purchased only because it was the name of his dog. This name had huge advantages - was short and memorable. Over time it has become a famous brand.
Recently find domains become more difficult and expensive. The average price for a good domain has risen quite sharply in the past year. Experts advise companies to spend no more than $ 10 thousand for the domain, this recommendation was later increased to $ 25 million and up to $ 50 thousands.
Here are a few tips for finding and buying domain names (note that these tips are concerned, above all, foreign market domain names. Ukraine Domain Prices far below):
Do not focus on the acquisition of a name that is descriptive. This is of course great, called Kickstarter if you are creating a platform for creative ideas, but in fact, this is not required. Focus your attention simply on the word - a short, catchy and memorable.
If you have a domain that can work, take it seriously. You'll save yourself a headache and subsequent agony project.
Expect to pay for a good domain. It is very unlikely that you will find great domain name these days for less than $ 10 thousand And it can cost much more.
Think about renting a domain. If you find a good domain name that you can not afford it, you can rent it for a few years with the right to purchase at any time. Let's say you run a website to sell online boat, but the owner of the name boats.com wants him $ 100k you can not afford it right now. However, the owner is willing to charge you $ 5 thousand per year for the lease name and leave behind you the right to buy it at any time over the next three years for $ 100k you may well decide to take this step, because you expect that in the next three years, you will be selling boats in tens of millions of dollars, and your business will be worth tens of millions of dollars. In this case, should not be hard to spend $ 100 million and this domain. But if you are not selling boats on the Internet, you do not need is a name and it does not have to have a price.
Think about their investments instead of cash. Many owners of the popular domains present the idea that soon their domains will cost millions. And who knows, maybe they're right. Therefore it is very difficult to convince them to sell their domains. First of all, you should know that a good domain that is like no other for your company, can cost millions. If you have a promising company (for example, foursquare, when it purchased foursquare.com), you can invest some of the capital to the domain.
Finding and buying the domain - this event a huge headache. This is an important issue, especially for start-ups related to e-commerce, for example, for online retailers.
Should not recklessly spend money on domains, but it is important to recognize the importance of a beautiful business domain. Remember that name - it is what is left for a long time. So, "how do you call a boat, so it will float."
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