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Saturday, 23 February 2013

10 tips to get higher rank in Google in 5 minutes

For many Web pages as possible to get higher in Google, an investment of a few minutes.



To optimize a webpage in 7 minutes to go we do assume that you know on which keywords you want to rank . Do you know that already? Top! Let's start right away!

Take the webpage for you that you want to optimize

Think about the search term (s) you have chosen and ask yourself: Which question would the 'seeker' an answer to that person or which problem solving?

The (main) questions on the web?

    No? Then you already know that you have a few more paragraphs to add, because the demand and supply does not match.
    Yes? Top, then move on.

Then read the introduction and see if the problem or question arises.

When you issue the way out, the visitor knows right that he has landed on the right page. The Web is about the keyword you want to rank, so it makes sense that this term appears in the introduction. This often goes along with the problem that the visitor has the answer or that person seeks.

So, the problem of the visitor and the keyword you want to rank in the introduction?

No?

    Improve the introduction, so the visitor in the first paragraph that he knows the correct page and that his question is answered on the page.

We continue to paragraphs

Use your paragraphs?

    No? Add a number.

Short paragraphs and short sentences make the text more readable and so user-friendly. How user friendly the web text, the longer the visitor reads and thus the greater the chance that he desired action (this sentence is not a good example of a short sentence).

Then explore the paragraphs on the same topic.

Then add a subheading (h2 or h3 tag) far above any subject. Make the subhead informative and stimulating. The visitor should know what the paragraph is about and the subhead, the 'scanning' reader convince the paragraph (s) to read.

    So not: Benefits
    But for example: 7 benefits of (product or keyword)

Ok we move to the last paragraph of the valve.

Altijd samenvatten At the end of the page you summarize the article often together or ask you (again) to a desired action (eg buying a product).

It is therefore logical that the terms also appear in the final paragraph.

    Yes? Beautiful.

Keyword use

To be sure I mention that the term is not too common to come. It should happen naturally and logically. So 3-4 times is fine.

What handles where you can keep

    The bigger the keyword combination (ie 3,4,5 words), the less often you need to come forward.
    There is a decreasing value in the use of the search term
    When the keyword too often (so unnatural / spam-like), this can have negative consequences.
    Read the article out loud and see if it makes sense
    If you want to use the word three times, using a 1 in the introduction, one in the middle and 1 in the valve. This tells the visitor and the search engine that the whole article on the same subject.

All the points we have discussed provide a user-friendly web and therefore a higher ranking. Furthermore, the page again improved / updated and often help in the ranking. But we're not done yet, we still have more tips.

The next tip is not directly influence the rankings, but indirectly.
The title

Titelgebruik Probably you have chosen an informative title, such as search | company name. Although such a title is optimized for the search engine, it is not very attractive for the visitor.

So let's look at how you can make the title more active.

We must keep in mind that the terms in the title stand.

    You can think of adding your USP, price, quantity, benefits etc.

Meta-description

Also similar to the meta-description. Again you can use a combination of activating and informative texts.
Internal linking

Maybe not directly affect the ranking of the current page, but the other (and if you have other pages also optimize it for this). It is logical that your parts in the article mentions've ever discussed. Let those parts link together.
Thought for internal linking

    Does the link adding value to the visitor?
    If we do have a number to call: 1 link per 100/150 words.

Picture

uitbeelden If we have time, we're looking at a picture.

With a relevant image the visitor a part, the product or service visualize. It helps to have a good story to happen and can have a positive influence on the conversion. Since an image is a web text more readable, easier and 'better' is, you can assume that it is good for the visitor.

It would not surprise me that Google already or will realize a small advantage to webpage with an image in it.
Top ready!

We are now ready to optimize a webpage in 7 minutes. It probably lasted longer than 7 minutes, but it's worth it =)

Your web is more relevant, better organized, more readable and relevant to the user and the search engine =) The effect of the tips will probably take several weeks are visible, but the webpage is improved and you will come up in Google.
All tips summarized

    Add one or more relevant images
    Add some links to relevant internal and possible external web pages
    Make the title active and informative
    4.3 Using the search term is often more than enough
    Use the search term in the introduction, body, and at the end
    Use of paragraphs
    Use a subhead in each section
    Answer the questions that the visitor
    Call the question of the visitor in the introduction
    Answer the question again at the end and / or barrel all together
    Enter the product space (use plenty of white space, paragraphs and images)

Read more tips? I have over 200 collected -> SEO Tips

Comments and additional tips are more than welcome.

No time to make your own website to structurally improve? See what we 000 Online Marketing can do for you. Do you have the time, but not the knowledge? Ask a strategic advisory Google SEO to.

Friday, 22 February 2013

Choosing and buying a domain: tips from professionals




One of the first steps for novice internet entrepreneurs is to buy a domain name. Choose and register a domain beautiful - is the most important task for the future success of a startup. We offer you a professional advice on how to register a domain name for a beautiful business.

A good domain name is an important factor in the creation and launch of the service, an online store, or even the home page.

Many large companies have acquired their domain names are already becoming successful. For example, the bookmarking service Del.icio.us bought the domain Delicious.com, known as a major project. So did Foursquare, which bought the domain Foursquare.com much later - the first domain of the project was playfoursquare.com.

A good domain name should be short and memorable. It does not necessarily mean anything. Etsy is a good example of this. Etsy word has no meaning in English. But it is short, memorable and well suited to trade handmade-goods (Etsy - the largest foreign trade auction handmade). One of the tips that will make the investment guru of choice domain is: "Find a name that does not mean anything, and give it its own meaning. That is how you create your brand. " To verify this, you just need to ask in the Google search word.

Another example - the name of a large company producing online games Zynga. This domain owner has purchased only because it was the name of his dog. This name had huge advantages - was short and memorable. Over time it has become a famous brand.

Recently find domains become more difficult and expensive. The average price for a good domain has risen quite sharply in the past year. Experts advise companies to spend no more than $ 10 thousand for the domain, this recommendation was later increased to $ 25 million and up to $ 50 thousands.

Here are a few tips for finding and buying domain names (note that these tips are concerned, above all, foreign market domain names. Ukraine Domain Prices far below):

    Do not focus on the acquisition of a name that is descriptive. This is of course great, called Kickstarter if you are creating a platform for creative ideas, but in fact, this is not required. Focus your attention simply on the word - a short, catchy and memorable.
    If you have a domain that can work, take it seriously. You'll save yourself a headache and subsequent agony project.
    Expect to pay for a good domain. It is very unlikely that you will find great domain name these days for less than $ 10 thousand And it can cost much more.
    Think about renting a domain. If you find a good domain name that you can not afford it, you can rent it for a few years with the right to purchase at any time. Let's say you run a website to sell online boat, but the owner of the name boats.com wants him $ 100k you can not afford it right now. However, the owner is willing to charge you $ 5 thousand per year for the lease name and leave behind you the right to buy it at any time over the next three years for $ 100k you may well decide to take this step, because you expect that in the next three years, you will be selling boats in tens of millions of dollars, and your business will be worth tens of millions of dollars. In this case, should not be hard to spend $ 100 million and this domain. But if you are not selling boats on the Internet, you do not need is a name and it does not have to have a price.
    Think about their investments instead of cash. Many owners of the popular domains present the idea that soon their domains will cost millions. And who knows, maybe they're right. Therefore it is very difficult to convince them to sell their domains. First of all, you should know that a good domain that is like no other for your company, can cost millions. If you have a promising company (for example, foursquare, when it purchased foursquare.com), you can invest some of the capital to the domain.

Finding and buying the domain - this event a huge headache. This is an important issue, especially for start-ups related to e-commerce, for example, for online retailers.

Should not recklessly spend money on domains, but it is important to recognize the importance of a beautiful business domain. Remember that name - it is what is left for a long time. So, "how do you call a boat, so it will float."

How do I create a website?

"The most complete guide to creating and promoting a WordPress site"

Articles, Hosting, Promote Website, Wordpress Site, How to Make Wordpress Site


There are thousands of reasons to create a website and there is nothing you retainer.

But ... nede

    No, a website is not expensive.
    No, making a website does not take long.
    No, you have no knowledge of the technology behind a website.

In this guide we go through all the steps to be taken / to be a professional, user-friendly and findable WordPress website or blog.
The ultimate "how to make a website" Guide is divided into 5 parts

  •     The preparatory
  •     Making the website
  •     Professionalizing your website
  •     The filling of the website
  •     And promoting the website

Ok ...

It may be that you have been thinking about it all and just want to know how the website makes.

Therefore ..
A successful website in 9 steps

  1.     Select a hosting provider (I sit (and work part-time) at Xel Media and have good experiences =))
  2.     Register a domain and buy a hosting package with a (MySQL) database.
  3.     Use the WordPress script that the hosting provider offers (or install WordPress manually).
  4.     Your website is online. Now choose a free or paid theme (design)
  5.     Install free or paid plugins (extra features)
  6.     Make the website search engine friendly (in this article we will discuss how this)
  7.     Fill your website with text and images
  8.     Promote Your Website
  9.     Repeat steps 7 and 8 :)